Today I’d like to share a few thoughts on how to reach business owners via social media.
When you’re in B2B, there is one simple rule to grow: Talk to business owners. You can’t grow in B2B if you don’t talk to potential clients (read: decision makers).
For many agencies’ clients like most of our clients, the decision maker is the business owner.
A business owner who’s also in charge of marketing decisions is probably a very busy person, dealing with all kinds of stuff at the same time, and without any free mental capacity during the day to focus on any offer that might come in by e-mail or social media.
But then, finally: weekend comes.