A new venture? Who, not how

A new venture? Who, not how

If I had to describe the single one thing that I like the most about my “professional” life, it’s starting new projects – while I do try to focus on my existing businesses and their growth, I do play around with some ideas once in a while and...

Sales funnels vs. Branding?

Everybody has been talking about sales funnels all the time … from Awareness to conversion and fidelization. However, it’s not that straightforward, users aren’t linear, potential clients aren’t either...

Reverse engineering

Here are some thoughts about one of the most important concepts in business, marketing … and life: REVERSE ENGINEERING: What’s your end goal? How would you define it?

Retargeting – Why and how

Retargeting (or remarketing) is a technique to impact those users with marketing messages, that have already been on your website or facebook page before. Those subsequent impacts can happen across different platforms and devices. In today’s vlog I’m...

Attention – Vlog

@garyvee says, it’s all about attention and where you can get it underpriced. In other terms: check out where your potential clients spend a huge portion of their time – if you can get part of their attention there at cheap prices, go for it. As an...