A new venture? Who, not how

A new venture? Who, not how

If I had to describe the single one thing that I like the most about my “professional” life, it’s starting new projects – while I do try to focus on my existing businesses and their growth, I do play around with some ideas once in a while and...

Sales funnels vs. Branding?

Everybody has been talking about sales funnels all the time … from Awareness to conversion and fidelization. However, it’s not that straightforward, users aren’t linear, potential clients aren’t either...

Reverse engineering

Here are some thoughts about one of the most important concepts in business, marketing … and life: REVERSE ENGINEERING: What’s your end goal? How would you define it?

Retargeting – Why and how

Retargeting (or remarketing) is a technique to impact those users with marketing messages, that have already been on your website or facebook page before. Those subsequent impacts can happen across different platforms and devices. In today’s vlog I’m...

Attention – Vlog

@garyvee says, it’s all about attention and where you can get it underpriced. In other terms: check out where your potential clients spend a huge portion of their time – if you can get part of their attention there at cheap prices, go for it. As an...
How to reach business owners online

How to reach business owners online

Today I’d like to share a few thoughts on how to reach business owners via social media. When you’re in B2B, there is one simple rule to grow: Talk to business owners. You can’t grow in B2B if you don’t talk to potential clients (read: decision...

The 10% rule in business

The 10x rule basically says that 10% of your clients are ready to pay you 10x what they are paying you right now. Existing clients are the easiest to sell to – they already trust + respect you (hopefully) so this should be an easy one 😉 Take...