Everybody has been talking about sales funnels all the time … from Awareness to conversion and fidelization. However, it’s not that straightforward, users aren’t linear, potential clients aren’t either 😉
Here are some thoughts about one of the most important concepts in business, marketing … and life: REVERSE ENGINEERING:
What’s your end goal? How would you define it?
Retargeting (or remarketing) is a technique to impact those users with marketing messages, that have already been on your website or facebook page before. Those subsequent impacts can happen across different platforms and devices.
In today’s vlog I’m explaining why this is so important, as this is related to the moment a potential client decides to take action or not.
@garyvee says, it’s all about attention and where you can get it underpriced. In other terms: check out where your potential clients spend a huge portion of their time – if you can get part of their attention there at cheap prices, go for it.
As an example, Google Adwords started out very low priced, and companies who where fast enough to take advantage of this were able to make millions.
Nowadays, facebook still has very reasonable prices when compared to what Adwords is charging these days At the same time, within the platform, depending on the marketing campaign goal, using video views might be underpriced, while direct traffic to your website may not be the best option for your overall goals.