Everybody has been talking about sales funnels all the time … from Awareness to conversion and fidelization. However, it’s not that straightforward, users aren’t linear, potential clients aren’t either 😉
Here are some thoughts about one of the most important concepts in business, marketing … and life: REVERSE ENGINEERING:
What’s your end goal? How would you define it?
@garyvee says, it’s all about attention and where you can get it underpriced. In other terms: check out where your potential clients spend a huge portion of their time – if you can get part of their attention there at cheap prices, go for it.
As an example, Google Adwords started out very low priced, and companies who where fast enough to take advantage of this were able to make millions.
Nowadays, facebook still has very reasonable prices when compared to what Adwords is charging these days At the same time, within the platform, depending on the marketing campaign goal, using video views might be underpriced, while direct traffic to your website may not be the best option for your overall goals.
Today I’d like to share a few thoughts on how to reach business owners via social media.
When you’re in B2B, there is one simple rule to grow: Talk to business owners. You can’t grow in B2B if you don’t talk to potential clients (read: decision makers).
For many agencies’ clients like most of our clients, the decision maker is the business owner.
A business owner who’s also in charge of marketing decisions is probably a very busy person, dealing with all kinds of stuff at the same time, and without any free mental capacity during the day to focus on any offer that might come in by e-mail or social media.
But then, finally: weekend comes.