8 minutes to remind you

What to focus on and why might be the biggest step forward

I’ve got eight minutes before an advisory call with a German client, so I’m recording this with Whisperflow and just cleaning it up so it’s still my words but without some ehms and ahs ;-)

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One thing I always talk about with this particular client, which is an international, probably 9- to 10-figure corporation, is finding a small leverage point where you can actually make a change.

The bigger the company, the harder it is to make a change.

I learned this the hard way once when I did a workshop for a car manufacturer a couple of years ago through my brother’s agency.

For something as simple as a DNS update to create a subdomain, which I could have talked them through on a screen share during the workshop, it took them six months.

Six months to find out if they were allowed to do it, get the official headquarters IT department on board, and finally get the subdomain created so they could launch a blog.

Very often, we take on challenges that are too big for our current possibilities, and we give them the same priority as everything else.

This also happens in smaller companies.

Sometimes the big thing you want to accomplish is just too big for right now.

I see this in my own company as well.

I want to be further ahead with our internal tools, methodologies, systems, and so on. But sometimes it is just not realistic to fully complete them right now.

I can start them. I can spend a week getting them going. But I might not finish them.

When I roll out a new AI system, I might quickly get to 50% of the desired output. Then I get distracted. It sits there for two months. I might still be paying for a subscription. I might assign a team member to it, then I have to train that person, which again takes time off my plate.

So today’s message is about picking battles we can win quickly.

Not every battle that could get you to a better place is worth fighting right now.

Sometimes it is better to pick a smaller battle, but make sure you can actually win it within the next three to five days.

Get it finished. Get it done. Make sure it actually helps the business grow.